Learn something new. That is the essence of survival. When pushed to the limit, the hero in many stories must dig deep to discover fresh insights, resources, clues. Only then does he or she save the day.
Save your day – or make your day – by looking inside. Leaning on old reliable skills is valuable, but it may not be enough. Make a list of things that may have helped you avoid a current financial disaster, difficulty or debt load. Master one thing on your list – if you believe it will be useful in the future.
The future is now. It’s not tomorrow or further down the road or in next month’s subscription of your favorite magazine. Actions must be considered and then taken – now. Small things first. Nothing so radical that in months to come it will be seen as hasty or detrimental. But change now, in some way. Don’t wait for change.
Expand your creativity. Consider the opinion of Barrett Prelogar, CEO of Winntech, a Kansas-based marketing group that has earned a non-conformist reputation for encouraging entrepreneurs to think big and take action. In February he attended a conference where he listened to other CEOs discuss massive cutbacks and ways to hunker down until the economy improves. Wrong, wrong, wrong.
“The reaction to a bad economy is to cut costs and save, when in reality that’s the worst thing you can do. For small businesses, all the corporate scriptures and rules do not exist. They should use those freedoms as opportunities. I can be bullish on innovation even if I’m not bullish on the economy.”
Prelogar and the Winntech staff helped launch a new retail clothing chain owned and operated by a former college football player who had no previous retail experience. They did it for a fraction of the cost normally associated with opening a business. They have been cash-flow positive since Day 1 – even though they opened in the dismal fourth quarter of 2008. Name of the store? Plush.
Take a 30 minute vacation. Set aside concerns – no matter how bad they may be – and luxuriate in a half hour of creative thought. Think of it as a mind spa. Clear out the demons, the noise, the negative voices. Relax and listen. When times are tough, ignoring the obvious won’t help. But mental vacations from the turmoil are free. And they are a tried and true survival technique.
Often experts talks about cutting back on spending. Fine, do that. But every time you cut back, write down an idea that might actually bring a little money in. No “get-rich-quick” schemes. We all know that path is bogus. Instead, focus on simple gains. Sell something that is not essential, such as books, CDs, etc., that you no longer use. Someone else will enjoy the bargain, and receiving a few extra dollars can feel great. Remember, you’re not trying to create a windfall. If it happens, great, but the idea is to use what you have for gain. Celebrate each extra dollar.
Finally, learn something new that is money related. Something that does not demand a large expenditure or risk. Yet something that will prove valuable as your new world takes shape.
-- Douglas Glenn Clark